How To Attract New Customers & Retain Existing Customers

how to attract new customers and retain existing customers

Welcome to a competitive world! People keep on questioning and examining how to attract new customers & retain existing customer, just like you!

My interrogation to you is, Are your customers happy?

Here, I mean, the people who love coming back to your business when they want to fulfill their specific need.

If you are among the one who always converges to gain a new customer, then your company might lead back.


It’s good to acquire new customers but neglecting existing customers drives the business back.

Always spot, when your existing customers are bright, new customers will automatically. Even if you give first

preference to new customers in your terms, then you are spending five times more by neglecting the existing one.

And I don’t need to mention the penny that advertising cost today! So, let’s not waste time and jump to how to

attract new customers and retain existing customers?

1. Heard about birthday calls & emails?

That moment, when someone remembers your birthday especially when they are not close to you.

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PayTM : Brief Overview

Paytm image

PayTM stands for Pay through mobile. Paytm is an Indian e-commerce payment system and digital wallet company. It was founded by Vijay Shekhar Sharma in August 2010 and is based out of Noida, India. Paytm is available in 10 Indian languages and offers online use-cases like mobile recharges, utility bill payments, travel, movies, and events bookings as well as in-store payments at grocery stores, fruits and vegetable shops, restaurants, parking, tolls, pharmacies and education institutions with the Paytm QR code. As of January 2018, Paytm is valued at $10 billion.

***Disclaimer, I have read a lot about PayTM, and this answer includes excerpts from many people I talked to and even some Quora geniuses who took the time out to explain the model in deep! This post is a collection of information to present it to a broader audience!***

So let us see, why PayTM became so successful so fast! There are many things to learn from this post so take out your notepad and start writing this down!

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